Video is the most effective way of communicating with your audience, and it’s also one of the easiest ways to generate leads for your business. In this post, I’ll share eight creative ways you can use online video advertising to drive traffic to your website and convert those visitors into leads.

Create a Lead Magnet

A lead magnet is an incentive that entices people to sign up for your list or fill out a form. This could be a free eBook, checklist, white paper, webinar or even just a freebie like free food or drinks at a event. You can create these in just about any digital format (eBook, PDF, Word document etc.). Use tools like MailChimp, ConvertKit or AWeber to send them via email. Don’t forget to add something special like an exclusive discount code word or phrase that only registered users will see!

Host a Webinar

Webinars are highly interactive. They allow you to educate and engage your target market on a particular topic. The best part? It’s live, which means there are no limits to how many people can join. To make sure everyone who wants to attend has the chance to do so, consider hosting multiple webinars simultaneously. That way, anyone who misses the first session can register for the next one.

Run a Contest

Contests are another great way to generate leads. Give away prizes, discounts or other incentives to get new subscribers or customers to take action. If you’re doing a contest as an added bonus for signing up for a monthly newsletter, try offering a free gift or two-week trial of your product/service.

Write a Blog Post

Blogging is a powerful tool for building authority and trust with potential clients. Not only does blogging help you establish yourself as an expert in your niche, but it gives you the opportunity to build relationships with others in the industry. Plus, blogs act as an additional place where you can promote your products and services.

Start a Forum

Forums are a great way to start conversations with prospects. People love talking about themselves, their problems and what they want from life. So if you have relevant information to share, why not host a forum discussion? For example, if you sell software, you might ask questions such as: What type of software would benefit my ideal client? Or how much time should I spend working on my marketing campaign?

Do Live Streams

Live streams are becoming increasingly popular among businesses. By broadcasting your message directly to your followers, you give them a reason to visit your site. And since you’ll likely be interacting with your viewers during the stream, you can answer questions and address concerns right then and there.

Add a Chat Feature

People love chatting with brands. Adding a chat feature to your site allows you to communicate with your visitors when they’re ready to buy. It creates a sense of community around your brand and makes customers feel more connected to you.

Offer a Free Trial

If you’re looking to increase conversions, offer a free trial. When someone signs up for your service, they usually provide some sort of contact info. Make sure you follow up with them after the trial period ends to remind them to purchase your product.


As you can see, there are plenty of ways to generate leads online. But don’t expect to close all of those sales within the first week. It takes time to build trust with your audience and gain their interest. So keep at it, and eventually you’ll start seeing results.