The most important thing about your website is that it has to be creative and different from the rest of the websites out there. If you have a boring, generic looking site with no creativity or personality then people will not want to visit your site. You need to make sure that your site looks good and stands out from all the other sites on the internet. This means that you need to use lots of graphics and images in order for your site to look attractive.
Create a website that is fun to visit
People are more likely to stay on a website if they find it fun to visit. So try to create a website that is easy to navigate through and has lots of interesting features. Make sure that your website is easy to read and understand so that visitors can easily get what they need without having to search around for things.
Use the right technology for your site
The technology used to build your website should be up-to-date and modern. It’s also a good idea to use a CMS (content management system) which makes creating new pages much easier than using HTML coding.
Make it easy for people to contact you
If you don’t provide an email address on your website then people won’t know how to contact you. Try to include a form on your homepage where people can leave their details and ask questions. This way you’ll be able to keep in touch with them and send them information about your products and services.
Have an intro page on your homepage
An intro page is a great way to introduce yourself to potential customers. Include some basic information about who you are and why you started your business. Also include links to your social media profiles and any other relevant information.
Social networking sites like Facebook and Twitter are a great way to connect with your existing customers as well as attract new ones. By sharing content regularly you’re helping to increase traffic to your site and encouraging people to share your posts too.
Don’t overdo it with advertising
Advertising can be very effective but overdoing it can actually work against you. People may feel annoyed by advertising when they come across it on your site. They might think that you’re trying to sell something to them even though they just came to see what you had to offer.
Make sure that everything on your website looks consistent. Don’t mix fonts, colours and layouts together because this can confuse visitors. Stick to one style throughout your site and always use the same colour scheme.
Keep it simple
Keep your website simple and clean. Avoid making it cluttered with lots of text and complicated designs. Simplicity is key here.
PROMOTE YOUR WEBSITE
Promoting your website is essential if you want to grow your business. There are many ways to promote your website including:
• Using Google Adwords – An online advertising service provided by Google. You pay each time someone clicks on your ad.
• Social Media Marketing – Posting updates and photos on social networking sites such as Facebook and Twitter.
• Email marketing – Sending emails to your contacts explaining what you do and why they should buy from you.
So there we have it. We hope that the above tips will help you get off to a flying start with your own website.