Email marketing is one of the most effective ways to reach your customers and prospects, but it can be a bit daunting for newbie marketers. Here are 12 tips that will help you get started with email marketing:

Choose an email service provider (ESP)

There are many different ESPs out there, each offering their own unique features. The best way to choose which one is right for you is by comparing them side-by-side. You’ll want to look at things like how easy it is to set up campaigns, what kind of reports they offer, and whether or not they have mobile apps.

Set up your campaign

Once you’ve chosen an ESP, it’s time to start setting up your first campaign. This involves choosing a template, adding in your content, and customizing the design. It may take some trial and error to figure out exactly what works best for your business, so don’t worry if you need to make changes along the way.

Create your list

Once you’re ready to send your emails, you’ll need to create a list.

Send your message

Now that you’ve created your list, you’ll want to send your messages. There are two main types of messages: transactional and promotional. Transactional messages are those that promote a specific action on your website, such as signing up for a newsletter. Promotional messages are used to encourage people to buy from you.

Track results

After sending your messages, you’ll probably want to track the performance of your campaigns. If you see any issues, you can fix them before you go live.


Optimization is all about making sure that your emails perform well across every device. That means testing different layouts, colours, fonts, images, and more.


Automation makes it easier than ever to keep your emails consistent across multiple channels. Whether you use autoresponders, follow-up sequences, or even scheduling tools, automation can save you tons of time.

Make it personal

Personalized emails give your subscribers a better experience. They feel more connected to you and your brand, and they’re much more likely to respond when compared to generic ones.

Use social media

Social media has become a huge part of our lives, and it’s no surprise that it plays a big role in email marketing. By sharing relevant links, videos, and other content on Facebook, Twitter, Instagram, etc., you can increase engagement and drive traffic back to your site.

Get creative

Don’t just stick to templates! Experiment with different designs, colors, and layouts until you find something that really stands out.

Keep it simple

If you’re struggling to come up with ideas, try brainstorming. Brainstorming can help you think outside the box and come up with fresh concepts.

Don’t forget about SEO

SEO is important because it helps search engines understand what your emails are about. When search engines crawl your website, they index your pages based on keywords. So, if you include these keywords in your emails, you ‘ll be able to rank higher in search results.


Email marketing is still one of the most effective ways to reach potential customers. With the right strategy, you can grow your audience and generate leads. To learn more about how to get started with email marketing, check out this article.